Launch project for the Venezianico × IFL Watches collaboration, built around Italian cultural heritage, architecture, and classical art.
The visual system is built around Venetian architecture and material references:
stone, gold, water, and classical museum aesthetics.
stone, gold, water, and classical museum aesthetics.
The color palette is derived directly from these elements:
cream, warm brown and blue.
cream, warm brown and blue.
Social Media - teaser built on Venetian references, classical art, and material contrast.
Water, architecture, and a controlled color palette frame the watch as an object of cultural value.
Water, architecture, and a controlled color palette frame the watch as an object of cultural value.
Teaser reference
AI Veo 3 was used to visualize the teaser concept and storyboard before production.
AI Veo 3 was used to visualize the teaser concept and storyboard before production.
Studio imagery featuring the same model with different strap options - metal and rubber.
Shot under controlled studio lighting to ensure precision, consistency, and a clean commercial presentation without environmental interference.
Shot under controlled studio lighting to ensure precision, consistency, and a clean commercial presentation without environmental interference.
Lifestyle imagery captured on location during the teaser shoot.
The watch is shown in an architectural environment, maintaining the same visual system and color palette while presenting a more natural, contextual wear.
The watch is shown in an architectural environment, maintaining the same visual system and color palette while presenting a more natural, contextual wear.
Social Media - Unboxing
Shot in neutral tones with natural daylight, focusing on the watch as the center of the composition.
The blue dial is emphasized through contrast with skin tone, presenting an honest, close-to-real unboxing experience within the project’s visual system.
Shot in neutral tones with natural daylight, focusing on the watch as the center of the composition.
The blue dial is emphasized through contrast with skin tone, presenting an honest, close-to-real unboxing experience within the project’s visual system.
Technical images created for website use, showing the caseback and packaging.
Purely functional shots intended to document product specifications and construction.
Purely functional shots intended to document product specifications and construction.
