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SUN CARE CAMPAIGN CONCEPT
This concept was created to demonstrate how AI can accelerate the development of commercial campaign visuals. Starting with a single sunscreen product, I developed a complete visual direction, including campaign concepts, product imagery, lifestyle scenes, hero shots, motion ideas and short animations. Every scene was designed to explore different ways a brand could present the same product across e-commerce, social media and advertising. My role covered concept development, art direction, visual storytelling, prompt design, image refinement, product consistency, animation planning and final presentation. The goal was to show how high-quality campaign assets can be developed rapidly while maintaining a premium commercial aesthetic and a consistent brand identity.