Another exciting visual piece created for the ongoing collaboration between IFLW and Festina.
For this chapter of the cosmic theme, visual concepts built around the idea of space, lunar surfaces and the signature identity of Festina as a brand rooted in mechanical precision.
For this chapter of the cosmic theme, visual concepts built around the idea of space, lunar surfaces and the signature identity of Festina as a brand rooted in mechanical precision.
To connect the universe of the artwork with the essence of the watches themselves, I integrated small gears and metallic star elements into the sky, treating them as additional “cosmic objects.” These details highlight the mechanical nature of Festina timepieces and emphasize the idea of Swiss accuracy embedded in every watch.
The result is a visual world where astronomy meets watchmaking: cosmic textures, lunar dust, mechanical symbols and the futuristic aesthetics of the IFLW x Festina collaboration.
I selected a model with smooth dark skin to create a strong contrast that enhances the bright silver shine of the watch. The outfit in deep navy and black reflects the colors of the night sky, helping the model blend naturally with the cosmic theme while keeping the watch as the visual focus.
And the final, most crucial moment of the project: the shoulder shot - the key frame where the watch must look absolutely perfect.
Art Direction - Irinа Mylnikova
Photography - Irina Mylnikova
Retouching & Post-production - Irina Mylnikova
Concept & Creative Idea - Irina Mylnikova
Final Compositing - Irina Mylnikova
Photography - Irina Mylnikova
Retouching & Post-production - Irina Mylnikova
Concept & Creative Idea - Irina Mylnikova
Final Compositing - Irina Mylnikova
AI Visualization - Irina Mylnikova